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21 types of content we all crave

21 types of content we all crave

As well as being freelance copywriters, journalists and editors we also run an expat online magazine here in Amsterdam called the ZINE. In the excitement of launching it,  and finding and creating articles, we started to wonder what people really wanted from a magazine?

Our research brought us to this great post called  ‘21 Types of content we all crave‘ by Scott Aughton over at the awesome Content Marketing Institute . His advice has, as you can imagine, become our mantra. Thank you Scott.


1. Content that reminds us that life is short.
2. Content that reminds us that dreams can come true.
3. Content that gives us faith to believe for bigger things.
4. Content that reminds us that we matter.
5. Content that reminds us of the overlooked or forgotten basics.
6. Content that has unexpected twists
7. Content that tells us a story.
8. Content that takes us along on a journey.
9. Content that inspires us to action.
10. Content that makes us laugh or smile.
11. Content that makes us cry. (Tears of joy or sadness)
12. Content that reveals secrets.
13. Content that surprises us.
14. Content that encourages us to never give up.
15. Content that reminds us that we are one-of-a-kind and encourages us to live that way.
16. Content that reminds us that there’s more.
17. Content that confirms our assumptions.
18. Content that challenges our assumptions.
19. Content that educates while entertaining us.
20. Content where David beats Goliath.
21. Content that gives us a fresh point of view even about common things.