"Content strategy deals with the creation, delivery and governance of useful and useable content"
The expat cricket club at the end of the runway. Amsterdam’s VRA cricket club has been home-from-home to many expat journeymen, women, wives and girlfriends over the years. There’s always a friendly face to warmly welcome each new member onto the sunny and spectacular pavilion terrace. Whether they stay an afternoon or ten years, each [...]
Take your pulse for a ride. Be spontaneous, be creative, take a detour. You are looking at a unique blend of sporty dynamics, bold styling and awesome versatility. Even when it is not moving it promises adrenaline-pumping action. Anywhere. Anytime.
The North Pole holidays in Amsterdam A’dam [n] poem by John C Richardson Hypnotized by the ice I was told not once, not twice You’re out of your head You’ll end up dead. For the first time in 15 years I put away all my fears And stepped gleefully unhinged Even though something deep inside [...]
Where’s the advertising in online advertising? I have an odd thought about online advertising. What if there’s no such thing? What if it’s really a whole lot of other things? Let’s start at the beginning. In TV, radio or magazines, product marketing is primarily one thing — ads. Sure, there is some product placement and [...]
So, you’ve written a killer headline. What now? Headlines are the ticket on the meat. Headlines are wonderful things. I think they are the most important part of the advertising message. The headline, as David Ogilvy said, is the ‘ticket on the meat’. It may be the best written headline of all time, but If it [...]
The pudding of proof. John is Senior integrated copywriter with 15 years experience across a broad range of traditional and digital B2C and B2B markets. “He’s a very talented copywriter and a walking encyclopedia of knowledge. Professional in every sense and comical during his lunch break, John is without doubt the utmost gentleman of his craft. From headlines to straplines and all the lines in [...]
After 20 year in a freezing, smelly Tibetan yak cave I’ve finally finished my new book: BULLSHIT. WRAPPED IN SNAKE OIL. How to become a 60 trillion dollar copywriter working one morning a year.
Olfrygt is a Danish word that literally means Ale-Fright. It describes the panic and fear that arises when you realise that the village, town or city that you are lost in has no beer.
According to my research on the topic of time spent on the average website, most people have the attention span of a small carrot. This is why Pecha Kucha Nights (presenters show 20 slides for 20 seconds each) are becoming so popular.
When your website doesn’t reach the hearts and minds of your audience, try content strategy.