Welcome to the online portfolio of John Richardson, freelance copywriter and content strategist in the digital village of Amsterdam.

John the copywriter’s recipe for Bullshit. Wrapped in snake oil


02.07.12 Posted in Copywriting tips by

After 20 year in a freezing, smelly Tibetan yak cave I’ve finally finished my new book:       

BULLSHIT. WRAPPED IN SNAKE OIL.  How to become a 60 trillion dollar copywriter working one morning a year.

It took 20 years to write my new book: BULLSHIT. WRAPPED IN SNAKE OIL. But you don’t have to read a word. That’s right. You don’t even need to download it. All you have to do is touch the screen. You will be transformed by ancient Tibetan magic into a million dollar copywriter. It’s that simple!  That head slapping easy! 
 
Incredible!  Amazing! Truly Unbelievable!
How do you get hold of a copy of my book? You can’t. It doesn’t exist. It’s a scam. Like all the other rags to riches copywriting course crap out there.

But if you really are that gullible and lazy, then sign up here to download the front cover—which is all you need to touch to gain the secret of unimaginable copywriting wealth.

 

 

You will also receive my lousy newsletter. I’ll pretend to be a mate and send you crapy advice every week. As my persistence wears down your resistance you will start to think I’m a friend. Then you will start to buy my next next-to-useless crap.

It’s scam city out there!  And this is the lazy man’s guide to making me rich!

STOP! DON’T BELIEVE ME!

READ THIS BEFORE YOU SPEND YOUR HARD EARNED MONEY ON AN EXPENSIVE RAG TO RICHES COPYWRITING COURSE

Trained, qualified professional? Or untrained rookie? Is there a difference? Can clients tell? 

It’s hard to believe, but most copywriters are untrained and unqualified. Which is why there will always be a demand for professionally trained copywriters. Despite all the so called training programmes that promise.. “rags to riches overnight, a six figure income, even if you are a blind mum of six that can’t write or spell….” there is a real shortage of good copywriters who know their craft.

“Just touch my new book…you don’t even have to read it…you will be transformed by osmosis overnight into a million dollar copywriter. It’s that simple! Incredible!  Amazing! Unbelievable! ” 

You don’t even have to download it. Just touch the screen. Here! Now. (Sign up for my lousy newsletter. I’ll pretend to be a mate and send you crapy advice…then you can buy my latest book or copywriting course.)  It’s scam city out there!

Don’t be fooled by the easy path. There is no reward in it.  If you really want to be a copywriter that treat it as a profession. Not as an easy way to make extra money. Because it’s not.

Copywriting is a professional skill. It’s a hard craft to master and it takes years of dedication and perseverance. Even then, only a few really talented copywriters rise to the top of their game.

 

 



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