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John the copywriter’s recipe for finding the advertising in online advertising

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Where’s the advertising in online advertising?

I have an odd thought about online advertising. What if there’s no such thing? What if it’s really a whole lot of other things? Let’s start at the beginning. In TV, radio or magazines, product marketing is primarily one thing — ads. Sure, there is some product placement and some pr, but 98% of the “marketing content” is ads.

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John the copywriter’s post financial crisis recipe

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With the 2008 financial crisis still looming in 2013, now is not a good time to be lost for words. Fight back with the power of your honest voice.

The world has lost a jaw-snapping $45 trillion dollars in one of the worst financial crises to hit the world economy since the Great Depression. The global financial system has been brought to its knees in part by incomprehensible  algorithms created by rocket scientists.

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