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Copywriting blog

Japanese doctor claims speaking and writing British English is a killer

Love this Japanese Doctor! 1. The Japanese eat very little fat and suffer fewer heart Read more

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?”  It seems like people are extremely curious because Read more

John the copywriter’s proofreading recipe

Second eye After a day’s writing — or if you’re in a blinding hurry — Read more

John the copywriter’s recipe for surviving agency life

I definitely learned the hard way to keep my mouth shut when I thought an Read more

John the copywriter’s recipe for killer body copy

Copywriter bites dog! So, you’ve written a killer headline.  Now what?  Headlines are the ticket Read more