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John the copywriter’s recipe for dumb ways to die

John the copywriter’s recipe for dumb ways to die


The super-viral, animated “Dumb Ways to Die” train-safety video rolled over the competition this year, picking up the top prize in five categories. A delightful masterpiece of craft, it had the whole world humming along—and the Cannes judges, too.

Agency: McCann, Melbourne, Australia
Client: Metro Trains Melbourne “Dumb Ways to Die”

Source: http://www.adweek.com/