Be yourself. Everyone else is already taken

John the Copywriter’s recipe for…

Cafe Blog

John the copywriter’s recipe for getting 25 million youtube hits

Think like a publisher

To understand Content Strategy, think like a publisher. This helps both clients and project teams Read more

21 types of content we all crave

As well as being freelance copywriters, journalists and editors we also run an expat online Read more

Talk less about you, but don’t forget to be you.

It’s not about you, it’s about being you. My content marketing mantra is to talk Read more

John the copywriter’s recipe for content marketing—Coca-Cola style.

Calling all content marketers. Stop whatever you are doing and watch this two-part video. It’s Read more

John the copywriter’s recipe for unlocking the iPhone 5s with a cat’s paw

Cat unlocks iPhone 5s Borrow girlfriend’s cat. Place paw on fingerprint pad. That’s it. Watch video Read more