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John the Copywriter’s belly-achingly funny social video recipe for the dangerously uncool Ford Focus

John the Copywriter’s belly-achingly funny social video recipe for the dangerously uncool Ford Focus

Ford were about to announce a massive recall of its 2102 compact car the Ford Focus for being dangerously uncool.  The social media was on fire with its view that the Ford Focus was a “Piece of S**t”.  “Today I had a dream somebody stole my Ford Focus. It was a good dream”

The result: The 2012 Focus Launch Campaign featuring Doug, Ford’s Spokespuppet.

More on Doug’s story at Mashable