Written by the Blast Radius global content strategy team (including myself)
My transformation into all things digital also included becoming a content strategist. This new discipline helps me plan for the creation, delivery, and governance of useful and usable content (see Content Strategy for the Web by Kristina Halvorson).
Here is a useful and usable guide to content strategy, created with the collaborative effort of all the global content strategists at Blast Radius —including myself. Critical to content strategy is deciding what you want to achieve with your audience (which might not be content; it could just be an idea). Then decide if your content/idea will help you achieve your goal.
Categories: Content Strategy