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Digital | P&G Fragrance Range iPad App

Key challenges
The first challenge is to provide accurate and current fragrance recommendations that match customer desires and wishes. Having this information at your fingertips heightens the possibility of making a sale.

Another key challenge faced by P&G marketers is that sales data lags by six months. The app provides current feedback on the performance of fragrances in the market — from the ground floor.

The Idea
Enable beauty consultants to sell more P&G fragrance by ensuring they have a simple and accurate recommendation tool at their finger tips.

How it works
We developed an iPad application that draws on a wealth of consumer data and research to ensure that fragrance shoppers are recommended the most appropriate fragrance. Overcoming the issue of choice complexity.

The result
The app is currently being tested in the UK market and results are extremely promising.

Naming
I also came up with the name for the iPad app: Signatures

Categories:

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