Framing the story:
The Lacoste Polo Shirt turns into a fragrance
The legendary Lacoste Polo shirt is the beating heart of the Lacoste brand. Today it’s still a powerful icon of simple yet elegant Lacoste chic. With its a clean, crisp and fresh character it’s the ideal icon with which to express the new Lacoste L.12.12 fragrance for men.
Use a particle experience journey to tell the story path of Rene Lacoste and how his spirit is transformed into the new Eau De Lacoste L.12.12 fragrance. Make the website experience interactive, in a linear and non-linear way, so that the user can become part of the story. The result is a movie that stars the user. Shared with friends over Facebook. Sampling is also a major part of the story.
The Particle Experience
The Eau De Lacoste L.12.12 Particle Experience contains three distinct story lines:
- Rene Lacoste
- The Polo shirt
- The new Eau De Lacoste L.12.12 fragrance
Linear and non-linear user flow
The user has the choice to navigate though the Lacoste Particle Experience website in a linear or non-linear way.
The users navigate through the Lacoste Particle Experience sequentially—exploring each sub story.
The users navigate through the Lacoste Particle Experience in any order they please. And jump to whichever main story or sub-story they please.
During the Lacoste Particle Experience users can branch off to the fragrance section to explore the ingredients story.
Lacoste Particle TV Commercial Experience—guest starring YOU!
Users of the particle experience can also add their facebook images to the 30 sec TV Launch Commercial
Related: See Interactive Facebook TVC here