It was a great thrill to win the three-way pitch and get to work on this exciting corporate brochure for Intertrust, a global leader in corporate services, fund services, capital markets services and private wealth services.
They were looking for a different approach to their content, one that matched their greater innovative role in the global financial markets. I felt very up for the challenge. They opened their doors and let me interview key subject matter experts. Which gave me great material for the subsequent stories in the final brochure.
We worked extensively on a content strategy, which included tone of voice, editorial calendar, and the development of a more distinctive ‘can do’ personality. A direction that became the perfect vehicle for the chosen storytelling approach.
The Intertrust team were an absolute delight to work with, and the feedback on the brochure has been very positive.