Be yourself. Everyone else is already taken

Kaspersky Facebook Virus Hunt Game

Over 200,000 players

Insight:
For most of us, antivirus software is a necessary evil. A must-have product we’ll get around to purchasing some day. Usually the day we’re infected. Our mother’s told us to wrap up well because “Prevention is better than cure”. But did we listen? Nope! Now look at us. All our data is corrupted, stolen, wiped….Oh why didn’t we listen? Because most antivirus software marketing is dull. Which is a good place to start.

Solution:

Software manufacturer Kaspersky Lab saw the potential for a fun social media game. The Kaspersky Virus Hunt, which challenges people to become a Master Virus Hunter, was then launched via Facebook.

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