Be yourself. Everyone else is already taken

John the copywriter’s proofreading recipe

choice: a decision or an option

choose: to make a decision

chose: past tense of choose


compliment: to praise

complement: something that completes


farther: literal or physical distance

further: to a greater extent


fewer: comparative with plural items

less: items that are singular


imply: to suggest

infer: to deduce


its: possessive form of it

it’s: contraction for it is or it has


lay: to place, which is always followed by an object

lie: to recline

**For present tense only. Tip: If you can replace the word in question with put, then use lay.