Be yourself. Everyone else is already taken

The CLOG—Copywriter’s Blog

CLOG is my Copywriter’s Blog written in random Amsterdam cafes over coffee and chocolate croissants.

John the copywriter’s recipe for getting 25 million youtube hits

Do something freaking amazing. There are two main routes to successful Content marketing: the useful, Read more

Think like a publisher

To understand Content Strategy, think like a publisher. This helps both clients and project teams Read more

21 types of content we all crave

As well as being freelance copywriters, journalists and editors we also run an expat online Read more

Talk less about you, but don’t forget to be you.

It’s not about you, it’s about being you. My content marketing mantra is to talk Read more

John the copywriter’s recipe for content marketing—Coca-Cola style.

Calling all content marketers. Stop whatever you are doing and watch this two-part video. It’s Read more

John the copywriter’s recipe for unlocking the iPhone 5s with a cat’s paw

Cat unlocks iPhone 5s Borrow girlfriend’s cat. Place paw on fingerprint pad. That’s it. Watch video Read more

John the copywriter’s recipe for content marketing that sells

Content Marketing That Sells “Writers tell, copywriters sell” is one of my favourite lines that Read more

John the copywriter’s recipe for being more beautiful than you think you are

I’m deeply moved by this approach. It’s so insightful and honest. It connects on so Read more

John the copywriter’s recipe for dumb ways to die

The super-viral, animated “Dumb Ways to Die” train-safety video rolled over the competition this year, Read more

John the Copywriter’s belly-achingly funny social video recipe for the dangerously uncool Ford Focus

Ford were about to announce a massive recall of its 2102 compact car the Ford Read more