Be yourself. Everyone else is already taken

John the copywriter’s recipe for words as image

I love this and just had to share it.

Word As Image — a brilliant visualization by Ji Lee, a creative director at Facebook (and formerly Google)

Turn up the volume to 11.

Lee is also the genius behind The Bubble Project, whose manifesto is to transform the “annoying corporate monologues” of public ads in communal spaces (billboards, trains, streets, squares) “into open public dialogues.” It began with the printing of 50,000 “speech bubble” stickers placed on New York City ads, left blank for passersby to fill them in.

See other projects at Lee’s website.