Copywriting is not about exaggerating and manipulating.The professional copywriter’s job is to find the ‘human truth’ behind a brand or product.
Huckster to human. While it’s true than some copywriting techniques have lost the trust and alienate audiences, we’ve moved beyond artful hucksterism—that carbonated water can make you happy, that tobacco makes you cool, and deodorant can get you girls. Hiring an audience-savvy professional copywriter will help you serve, rather than mislead, your audience.
Technology has put and end to huckterism. You can’t hide behind snake oil messaging when today’s media-savvy consumers can ignore, skip and circumvent your commercial messages. Today’s professional copywriters show respect for their audience, who are looking for more substance, honesty and affinity. Rather than shout and hype, hiring a professional copywriter will help make your brand more meaningful, memorable and respected. While it’s true that the internet has become the voice of the amateur, there are times when you need a professional copywriter…if only to steer you away from the rocks.
- You understand the power of words to tell an intriguing story and what an experienced professional copywriter can bring to your business.
- You’re from an Ad agency and have a howling deadline, tough brief, or demanding client and you need a big idea yesterday.
- You’ve tried to save money and write your own marketing materials and have realised that this is the fastest way to murder your business.
- OK, there’s a fourth reason. You want to become a copywriter. Or you need some tips, help, advice. I’m more than happy to help. Don’t hesitate to get in touch, No problem too big or too small. And check out our regular copywriting blog.
Web or Print – We Can Help You Sell More.
We provide online and offline copywriting services across most media types including: Print, TV, Video, Websites, Brochures and other marketing materials.
- Article writing services
- Blog writing services
- Brand Journalism: Content marketing
- Copywriting: Business to business, business to consumer.
- Editing services
- Proofreading services: English, Dutch
- SEO writing services
- Speech writing, letters and presentation services
- Translation services (general): Dutch to English, English to Dutch; Japanese to English, English to Japanese
- Translation services (scientific – PHD level): Dutch to English, English to Dutch
- Social media services
- Website Transcreation (creative translation) services: Dutch to English, English to Dutch
- Web content: Content strategy, Content creation, Content distribution, Content governance.
Unleash the pencil
If you have a project that you want to discuss with me now, or you want to know how much time and money you need to invest to get the results that you’re looking for, then please don’t hesitate to contact me.
To enquire about our Copywriting service, contact us with your requirements and we’ll get back to you within one working day.