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Be yourself. Everyone else is already taken

Hugo Hub |

The centre of the HUGO fragrance social universe

Internal video to generate excitement about the new Hugo Create website and its possibilities for social media.

Script by John Richardson

Always ahead of the norm…HUGO fragrances challenge traditional rules and ideals, applying an original, creative and individual approach to everything it does.

Bursting on the scene in 1995, the classic HUGO Man fragrance was inspired by the unique shape of a hip flask

The nonconformist bottle design instantly became the signature of the free thinker, and… an icon was born.

It was the same unconventional spirit that launched the highly successful HUGO Create global design contest in February 2008. The brief is simple: apply your creative vision to an original graphic design of the iconic HUGO Man fragrance bottle.

To date, HUGO Create has attracted over 44,000 amazing visuals, by 18,000 participants from 108 different countries.

As of September 1st 2010, with the launch of a new website, engaging content and a greater social media presence, we’re taking HUGO Create to a broader community.

It’ll be a hotbed of new ideas, expanding for the first time beyond design into areas such as music, fashion, art and culture. A creative hub at the heart of HUGO where innovation rules and ideas flourish. Every touchpoint with the brand will be an opportunity for consumers to co-create with HUGO.

To help us engage the creative community with an always-on dialogue is our very outgoing and switched on community manager and blogger.  There to report back from the cutting edge of the blogosphere and social media world.

Our blogger – the voice of HUGO create – will publish ideas to nurture and inspire our very own community, reaching out to creative forums and blogs.

We’ll no longer be watching the conversation, we’ll be the conversation

We also have lots of new exciting challenges coming up.

Let the music move you and inspire your visual ideas with the Visual Mixtape Challenge. Then create a cover art visual for the mix of songs.

Become a wrap artist. Change the way we create wrapping paper with the Xmas Wrap Artist Challenge. The winning entry will be used in store Christmas 2012.

We believe small ideas can change the world.

HUGO Create will offer to fund your ‘awareness art’ about an issue that you feel passionate about in your local community.

We’ll be reinventing HUGO Man .. as cool today as it was 15 years ago.

And much more to come…such as the world’s first iTunes visualiser generator with the HUGO Visualist.

Our vision? To take HUGO create to a new level. From 8,500 participants to becoming the world’s No 1 social media brand.

Bigger than Coke?

Bigger than Starbucks?

Welcome to the new

The centre of the HUGO Fragrance social universe.

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