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New Michelin Website

Over one million unique visitors per month.

Michelin are the masters of Content Marketing
Michelin Guides, with their iconic red cover, show the importance of not only selling tyres, but also creating valuable content for the target audience. Like how to maintain a vehicle, great places to visit as well as tips for finding decent lodgings. With this in mind we wondered what useful stories we could tell about the tyre: our only contact with the road.

Few understand the dangers of under-inflated, worn out, unbalanced, misaligned, badly maintained tyres. Or spot the warning signs that cause tyre-failure fatalities.

Solution:
Become the Michelin Guide for tyre safety. Develop bite-sized, useable tips and insights that help make us safer drivers. Arm vehicle owners with correct specifications and information so they can make informed choices and purchase decisions.

Now live in 24 countries, the new Michelin website has over one million unique visitors per month.

Go to www.michelin.com and choose your country

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