Situs Judi Slot Online Terpercaya Judi Slot Online Joker123 Slot Online Live22 Slot88 Slot Online Judi Slot Online Joker123 ION SLOT Situs Judi Slot Agen Pkv Poker Online IDN POKER Situs Poker Online Ceriabet Slot Ceriabet Slot Slot Online Situs Judi Online Live22 Slot Pragmatic Play
Be yourself. Everyone else is already taken

Relaunching the Philips brand—The next chapter in their 120-year story

Relaunching the Philips brand: A new digital storytelling platform

In 2013, Philips unveiled its brand positioning that builds on the company’s legacy of creating innovations that matter to people.

Part of its new re-positioning, Philips introduced the new brand line “innovation and you”, which is rooted in Philips’ strong belief that innovation is only meaningful if it is based on a deep understanding of people’s needs and desires.

The design of the Philips shield was also modernised for use in digital and mobile channels while retaining its heritage of the stars and waves.

The brand direction was brought to life by the launch of a digital storytelling platform, showcasing a wide range of Philips innovations that make a real difference to people across the globe.

‘Innovation and you’ was a pretty meaningless statement, until they shot 25 video stories about how they touched real people’s lives across the world.

Then it all made sense.

My humble role was to create print ads and posters that captured these 25 stories, which were then prominently displayed on every media hot spot to capture every eyeball throughout the Philips global network.




Internal magazine ads

Free standing posters

Wall posters

Lift doors

Coffee cups

Tray liners

Categories: , , ,

Screen Shot 2014-08-05 at 10.48.48
sbobet sbobet agen bola sbobet88 judi bola online situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru judi bola online ibcbet daftar situs judi slot online terpercaya Sbobet88 Bola joker123 sbobet joker388 joker123 maxbet sv388 joker123 joker123 sbobet bola situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru daftar situs judi slot online terpercaya joker123 judi bola online sbobet88 ibcbet sbobet sbobet asia sbobet sbobet capital sbobet casino sbobet haus sbobet tax sbobet toys sbobet casa sbobet sbobet88 sbobet sbobet slot online slot online mauslot idn poker slot online slot online slot online slot judi slot judi slot judi slot judi slot judi slot judi slot judi slot judi slot sbobet mobile sbobet88 bola ibcbet nova88 maxbet joker123 cbet 368bet situs judi slot online gampang menang situs judi slot bet kecil daftar situs judi slot online terpercaya situs khusus judi slot online situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru bola88 daftar situs judi slot online terpercaya situs judi slot terbaik dan terpercaya no 1 daftar sbobet sbobet88 judi bola online ibcbet maxbet nova88 sbobet sbobet mobile indonesia sbobet bola sbobet asia sbobet mobile judi bola sbobet online sbobet judi bola maxbet maxbet judi bola online www gabungsbo sbowin playsbo sbobet indonesia sbobetcb daftar sbobet terpercaya