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Some early ads for Canon and Olympus. First ad I ever did was the F1 for Canon. The Olympus ‘Shoot it’ ad was placed on the back of the 100th Anniversary issue of the National Geographic Magazine. I was pretty proud of that. ”
The idea for the ‘Carry the Right Attitude’ ads for the Canon Ixus came from an interview with young photographers who said they never looked through the viewfinder. It was all about just shooting from the hip. Some never even looked at what they’d shot. Great insight.