Situs Judi Slot Online Terpercaya Judi Slot Online Joker123 Slot Online Live22 Slot88 Slot Online Judi Slot Online Joker123 ION SLOT Situs Judi Slot Agen Pkv Poker Online IDN POKER Situs Poker Online Ceriabet Slot Ceriabet Slot Slot Online Situs Judi Online Live22 Slot Pragmatic Play
Be yourself. Everyone else is already taken

Think like a publisher

To understand Content Strategy, think like a publisher.

This helps both clients and project teams understand what content is being produced, how it’s being produced, by whom, when, and why.

Thinking this way also helps you consider how the message is best explained—words, image, video, screencast, juggling dog (forget that last suggestion. It’s early morning and I’m just being silly).

“Content strategy helps you strike up a conversation with the  hearts and minds of your audience.” John Richardson, Content strategist and Copywriter


Plan, develop, and manage informational content—written and rich media. When you think like a publisher you start with content. It’s not some afterthought. And you avoid the common pitfall of building the site and hoping the content will come.

Has that dog been at my content again? Usable, existing content is hard to find. It’s buried everywhere from a leaflet in the back of a Creative Director’s drawer—happened to me—to hidden in the minds of subject matter experts that you’re not allowed to talk with— also happened to me.

Content is political. Content can also be intensely political and needs countless sign offs and, therefore, revisions (we can’t say this). All of which takes time.


Let’s start at the beginning. If you want your content on time, start the ball rolling in the beginning of the process. And this is just the tip of a very long pencil.

Content strategy helps you plan for the creation, delivery, and governance of useful and useable content (see Content Strategy for the Web by Kristina Halvorson).

“It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about. It provides specific, well-informed recommendations about how we’re going to get from where we are today (no content, or bad content, or too much content) to where we want to be (useful, usable content people will actually care about).”

Critical to content strategy is deciding what you want to achieve with your audience (which might not be content; it could just be an idea). Then decide if your content/idea will help you meet this goal.


RELATED: Here is a useful and usable guide on content strategy, created with the collaborative effort of all the global content strategists at Blast Radius —including myself.


sbobet sbobet agen bola sbobet88 judi bola online situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru judi bola online ibcbet daftar situs judi slot online terpercaya Sbobet88 Bola joker123 sbobet joker388 joker123 maxbet sv388 joker123 joker123 sbobet bola situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru daftar situs judi slot online terpercaya joker123 judi bola online sbobet88 ibcbet sbobet sbobet asia sbobet sbobet capital sbobet casino sbobet haus sbobet tax sbobet toys sbobet casa sbobet sbobet88 sbobet sbobet slot online slot online mauslot idn poker slot online slot online slot online slot judi slot judi slot judi slot judi slot judi slot judi slot judi slot judi slot sbobet mobile sbobet88 bola ibcbet nova88 maxbet joker123 cbet 368bet situs judi slot online gampang menang situs judi slot bet kecil daftar situs judi slot online terpercaya situs khusus judi slot online situs judi slot terbaik dan terpercaya no 1 situs judi slot terbaru bola88 daftar situs judi slot online terpercaya situs judi slot terbaik dan terpercaya no 1 daftar sbobet sbobet88 judi bola online ibcbet maxbet nova88 sbobet sbobet mobile indonesia sbobet bola sbobet asia sbobet mobile judi bola sbobet online sbobet judi bola maxbet maxbet judi bola online www gabungsbo sbowin playsbo sbobet indonesia sbobetcb daftar sbobet terpercaya